The stylish boutique, located in the heart of the Whyte Avenue shopping district, carries beautiful, creative pieces. Formerly known as Loft 82, Noul now brings in internationally-designed garments, as well as in-store created items to give you a unique selection. Their warm, fuzzy beanies and knit hats come in many colours and are a local favourite. They also carry a wide range of scarves. The sales staff here love fashion and can find the ideal piece of clothing to keep you turning heads this winter.