Since Day One, Ecko Unltd. Has Never Restricted Itself To Any Single Lane. Music, Design, Fashion, Action Sports And More, The Brand Seamlessly Fuses The Diverse And Spontaneous Energy Of Youth Culture. The Same Is True For The Eclectic B.O.B. Over The Years, The Mc Has Shown An Ability To Thrive In Both Hip-Hop And Pop Culture, Creating Numerous Billboard Hits And Collaborations With Top Recording Artists (Bruno Mars, Lil Wayne, Nicki Manaj). His 'No Genre' Movement Embodies The Unconstrained Spirit Of Today'S Youth Which Is The Essence Of The Ecko Unltd. Brand. more... See more text