Benjamin Moore began his business venture in 1883, manufacturing a coating for walls called Calsom Finish, with his older brother, Robert M. Moore, in a small building in Brooklyn, New York. A profit was made on operations in that first year and growth of the business came quickly. In 1889, a New York Corporation was formed; shortly thereafter the present New Jersey Corporation was organized.In his earliest years as founder of the Company, Benjamin Moore articulated a personal philosophy that became the company's first credo. He believed the company should pursue The application of Intelligence to Industry based upon Integrity. The three key words of that statement, Intelligence, Industry, and Integrity, were soon adopted as the three core values of the organization. These values are also known today as Leadership, Innovation and Performance, as stated in our Internal Vision. This philosophy continues to serve as the guiding principle behind Company policy.The Triangle M logo in its present day form was developed in 1925 by L.P. Moore, when the concept of Integrity, Intelligence, and Industry was expanded to be the guiding principle of the Company in its dealing with customers, suppliers and employees. It signifies the three I's and is still proudly worn by Benjamin Moore employees on their service pins. more... See more text