Copy written for Search EnginesSearch Engine Optimization, Search Engine Marketing - done right it will keep you in the top results. Done wrong it could get your website Blacklisted. Even when it's written properly you need to be ready to re-write or adapt without pause - Google's Penguin and Panda taught us that. We also know C-speak.Analytics are fantastic. You can measure almost anything and serve up reams of charts and numbers to 'impress' your client. But the wrong numbers or just pushing out a monthly mountain of raw data has NO value.CEO, CIO, CFO, CMO (the C-level guys). They don't have time to interpret 'high traffic', 'low bounce' or look at fancy pie charts. Analyse and interpret the data and make recommendations. They want ROI and KPI's. Is their investment working Why Why not Present a 'live' update strategy. Do your job so they can do theirs. We do this for a living.Everyone wants to save money and do it themselves, but they don't. Not over the long haul anyways, and this is NOT set-and-forget marketing. more... See more text