One day, three talented skiers got together to discuss a few things that they had been thinking about, based on their own experiences. Firstly, why was no one making clothes that they wanted to wear? Clothes that combined excellent functionality with simple, cool design; not flashy, but still not boring. Secondly, was there any way that they could stay longer and more often in the ski resort they all loved - the little mountain village of Åre in the heart of the Swedish mountains? more... See more text